We kicked off 5 years ago as daily participants of the London commuter 'rat race' where we were regularly faced with being bashed from pillar to post whilst trying to protect our laptops and gear from the outside world. As you probably know, technology doesn't generally respond well to flailing elbows, drops, kicks or being trapped in a set of train doors.
At that time, it was almost impossible to find a good quality bag with a decent level of protection. Every bag we came across looked like it was from the 80s, had pointless hooks and straps all over the place and they generally felt nasty and pretty cheap. They were also expensive.
Two laptops, an iPhone, one Samsung Galaxy and a bright red Ferrari Acer notebook later (Yes, It seemed a good idea at the time and I had no idea the thing sounded like a Formula 1 Ferrari on start-up! How embarrassing, lesson learned. It was foolish!), we decided we had to do something about it.
So, powered by a ton of Rocket Fuel coffee, we sat down and began to spit-ball some ideas around designing a decent laptop bag that was protective, functional, light and stylish. After a few heated discussions and lots of head scratching, we came up with design of our first bag. Not only did it offer a high level of protection but it was tough and also had the added feature of power! Yes, that was the moment when our first solar charging backpack was born.
Fast-forward 5 years and we have a range of tough and functional Laptop Bags to cater for the every day commuter. We have customers using our products for their commute in 57 countries!
Like yours, our journey hasn't been an easy one but the obstacles we have overcome have enabled us to learn and to make better bags. We have listened to our customers, the real commuters, to understand what they really need. This is why we are working hard to design more bags that people actually love to use.
Our story continues.....